The John Stevens Shop ~ Established 1705 by Richard Pelletier “John Stevens, Stone Cutter Takes this method to inform the public and his former employers in particular THAT he carries on the stone-cutters business at his shop the North end of Thames Street where any persons may be supplied with…

Tell me, what’s around the bend in your writing life? If you had wings, where would you fly to next? Are you satisfied? You ever think you could kick this thing up a notch or two? Where could you go with your writing if you could make it better by…

I fantasized about murder. Killing. I could drown her in my bathtub, which could work, but too nasty. Brutal and noisy. Wet. Too horrible to see all the way through. I thought: twist her neck. Just grab her little head and wrench with every ounce of strength I had. SNAP…

Welcome to post 5 in an ongoing totally fascinating exploration of Robert McKee’s new book, Storynomics: Story-Driven Marketing in a Post-Advertising World. In our last post we, I, excerpted McKee on the difference between narrative and story. Narrative is the guy at the bar, or the friend at the cafe…

Welcome to post numero quatro where we reveal some of what’s going on in Robert McKee’s new book, Storynomics: Story-Driven Marketing in a Post-Advertising World. So far we’ve covered marketing deception around rational and emotion communications. We’ve touched on what defines a story. Why is that different from narrative? And…

This is the third post in an ongoing project to unpack Robert Mckee’s new book, Storynomics: Story-Driven Marketing in a Post Advertising World.

In our last post, we talked a little about rational communications, rhetoric and emotional communications and what constitutes the current problem. No one believes marketing and/or advertising anymore. The remedy, per Robert McKee and Thomas Gerace, in Storynomics: Story-Driven Marketing in a Post-Advertising World, is story. Excerpt: A well-told story…

This is the maiden voyage of a series of blog posts about storytelling in marketing. First up is Robert McKee’s new book on storytelling for business, Storynomics: Story-Driven Marketing in a Post-Advertising World. If you don’t know McKee, he is longtime screenwriting guru whose name is linked to a truckload…

I woke up in the Emergency Room. St. Anne’s Hospital. Where I was born. My mother and my sister were in the room. I still remember the nurse. “Is he a user?” I’d passed out and fell backward onto the sidewalk and hit my head full on. As I lay…